Elon Musk has teased on Twitter that he'll be publishing and enacting part of his "Top Secret Tesla Masterplan" later this week.
On the other hand, Tesla Motors has explained it considered the accident was "not material to the value of Tesla", and reminded everyone that a auto maker does not have to notify investors of every or any fatal accident that occurs in one of its models.
Tesla Motors' original master plan was detailed by Musk in a 2006 blog post describing his goal to "help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy". In that post, Musk first discussed the cars that became the Tesla 3 sports sedan and Tesla S four-door auto.
The Palo Alto automaker and Musk have been hit with a recent string of bad news. This is something Tesla has said since launching Autopilot a year ago, but a quick scan of YouTube shows that not all drivers have heeded that warning.
Musk's message was released Sunday, the birthday of inventor Nikola Tesla, for whom the company is named. Whatever Elon might have up his sleeve with this "secret plan", let's hope it's good.
Industry executives and analysts told Reuters they expect the Tesla crash will spur investment in self-driving vehicle systems that combine multiple kinds of sensors, including lidar. It also has been criticized for going after SolarCity Corp., a solar-power installer, in which Musk is the chairman and his cousin the CEO. "I questioned him [the driver] on how can Autopilot drove off the road by itself, he said he also wants to find out". The company, which raised $1.4 billion in a secondary offering in June, notified regulators of the crash soon after but did not disclose it to investors until July 1 when the National Highway Traffic Safety Administration announced a preliminary investigation into the accident. "Our blog post last week provided the relevant information about this issue".
Is Tesla too early with its Autopilot system?
Meanwhile, the electric carmaker is preparing an updated "secret masterplan" in response to concerns over the safety of its semi-autonomous driving technology.