Naturally, many turned to humour to get through their Prime Day problems.
At the time Amazon said it was a success, with 18 percent more orders placed that day than the prior year's Black Friday, the shopping day after Thanksgiving that's typically the busiest day in retail. Sales for Britain were up 11% from previous year as of noon EDT (midnight, July 13, Malaysia time).
The one-day sale, for members of its $99 per year Prime subscription service, had been expected to generate up to $1-billion in sales, more than double the amount during last year's inaugural Prime Day sale, according to Citi analysts. Compared to 2015, Prime Day-related social media sadness is down 26% and joy is up 43%. Just make sure you get them now since the deal is only good today!
The Washington Post reported that Amazon Prime was offering 100,000 deals, but there was a lot of hype surrounding the event. They also promised a better search experience for shoppers, many of whom complained that it was hard wading through a massive list of products to find what they were looking for. "No membership needed" - a clear dig at Amazon's sale.
Amazon took to Twitter to address customers complaints, saying it was fixing the glitch. From the moment you add an item to your Amazon cart, it's held only for 15 minutes before it's moved back to available inventory for other customers to purchase. Users can quickly switch between games, live TV, and apps like Amazon Instant Video, Netflix, and HBO GO. Outside of the traditional holiday peaks of Black Friday and Cyber Monday, retailers have been successful at driving sales in off-periods - such as Alibaba's (BABA) Singles Day, JD.com's (JD) Anniversary day or Christmas in July promotions. Sign up now for a free 30-day trial. In addition to those, though, there are spotlight deals that features items like a Samsung 4K TV and Microsoft's Xbox One. Learning from last year's mistakes, Amazon is placing more "top quality" items on sale and broadening the day's global appeal.