When a player turns on their phone's camera, the app then makes it appear as if the Pokemon - or "pocket monsters" - are near them, allowing the player to chase through the streets after them.
In the game, players are encouraged to wander the real world in search of virtual monsters, which are visible through the smartphone camera and positioned using GPS.
Players have also been led to remote spots where they stumbled upon dead bodies, while dozens of other young gamers were inadvertently drawn into a sex shop. The mobile app has taken us by storm and the momentum isn't over just yet - so far Pokemon Go is only available in a handful of countries including the U.S., Australia and New Zealand!
The former "Saturday Night Live" writer and performer cited reports that the Niantic "can collect a broad swath of personal information from its players" through the game and expressed his privacy concerns, especially for children.
Niantic have shared new details about the game, including warnings on only downloading the game from the Google Play Store and Apple App Store.
'Producing a successful game should not come at the expense of our children'.
BERLIN (AP) - The popular smartphone game "Pokemon Go" has been officially rolled out in Germany. And earlier in the week, a a woman in Wyoming discovered a real dead body while she was hunting virtual Squirtles by a river.However, the game is also being hailed for its fitness and social aspects. Now, developer Niantic Labs has revealed another way the augmented reality game will pull in money: through sponsored PokeStops.
Another huge departure comes in the form of Pokemon Go's battle mechanics.
The game's United Kingdom release was "paused" because of a surge in demand causing its server to crash.
"Downloads from other sources may contain malware or viruses". A malware version of the game has been found online; although no known infections have been reported. This is the developer's first and only game on the store. One worker said: 'I didn't know what they were talking about, as I'm not really into games.' Nintendo has been contacted for comment.