Microsoft was counting on selling 50 million Windows phones a year when it came up with its 1 billion device goal, BBC reported, but it will likely sell a fraction of that.
While Microsoft has lowered its Windows Phone ambitions, that doesn't necessarily spell the end of Windows as a platform for mobile devices, including tablets and third-party phones.
Microsoft says Windows 10 is in active use on about 350 million separate devices at present.
Nonetheless, Windows 10 uptake has moved at a record pace relative to earlier versions. It now expects Windows 10 to reach 1 billion devices eventually but not before mid-2018.
Microsoft still thinks it will reach the billion devices milestone - but not by summer 2018 as Myerson previously predicted.
Around the same time, I remember writing on why Windows 10 ought to be a free upgrade if Microsoft had to achieve that target. It blamed the shift on its decision to scale back from the business of making smartphones that would have run Windows 10. Analysts say that's an impressive rate of adoption for software released previous year.
One critical area where Microsoft has struggled to make the case for Windows 10 is in the enterprise, which has largely been unimpressed by the OS.
When Windows 10 was launched past year, the company brought on 110 million users within 6 weeks and it looked as if the company would achieve its goal.
More than 96 percent of business users are already running active pilots of Windows 10, he added.
If you do upgrade before the deadline you will automatically be entitled to the Anniversary Update that will be launched on 2 August. The Redmond based tech giants receiving such feedback from the users have revamped the dialogue box in a way which helps the user decide clearly about upgrading to windows 10. Because of this, the upgrade rate is expected to slow down even further.
Kleynhans also faulted a shrinking PC market for contributing to Microsoft's problems.
But they noted in a report that Microsoft is also offering the new software as a free download for people who want to install it on their existing PCs. The system was released in July 2015.
Plex announcedthat it would be bringing its streaming services to Windows 10 back in May of this year.
To get around this, Microsoft will provide a free DVD playback app that can be installed after you've upgraded to Windows 10.