New York Mag hedges its bets, saying that "it's obviously too soon to make a call about Snapchat - sorry, Snap Inc.'s new hardware, but the proposition is intriguing". (Plus, there's the idea that a self-destructing post won't come back to bite you in the ass later, though there have been plenty of Snapchat related celebrity scandals.) Even though many people know Snapchat by name, fewer get it. Until the new glasses, Snapchat's only product was the ubiquitous app for smartphones. The name change itself is directly related to Snap Inc's newest product "Spectacles" - more on that below.
And though Spiegel referred to Spectacles as a "toy", the introduction of hardware this early in the company's development shows an open mindedness and diversification that was rarely seen amongst Snapchat's competitors at this stage in their development.
Snapchat has unveiled its first physical product - a pair of sunglasses which can shoot short video clips - alongside a name change to Snap Inc. Google's Glass product, at least in its initial form, is regarded as a flop; less than one year after it became available to the public in May 2014, Google ceased production on it. The circular videos should play full screen with the phone oriented in any direction, Snap officials said - the theory of which is demonstrated on the company's promo video for the glasses.
Spectacles, on the other hand, are dripping with accessibility, and it's not just because of the price. According to a Snapchat blog post, Specs will be able to take "a day's worth of Snaps on a single charge". Snap CEO Evan Spiegel wore a pair of clear-and-tortoise-shell Spectacles in a photo-shoot for the Wall Street Journal, suggesting that more colors and styles must be in the pipeline. Ask a teen. I'm not cool, and I haven't seen these glasses in person. One of the downfalls of Google Glass is that people felt the design looked creepy. The glasses can record video 10 seconds at a time by tapping a button on the device.
We're utilized to somebody raising and point their camera or phone at us before they're ready to record us, which gives us time to adjust our conduct or dismiss.
Photo at top: Spectacles are sunglasses from Snap, the company formerly known as Snapchat.