Additionally, 91 percent reported that supporting small, independently-owned bars and restaurants is important to them.
Small Business Saturday was founded in 2010 by American Express, which primarily provides credit card services to the county's more than 28 million small businesses.
Local merchants are joining forces once again this year to encourage consumers to shop local this holiday season, especially during Small Business Saturday, which is set for Saturday, Nov. 26.
Tiffany Crouse, director of the Hastings Downtown Center Association, said Hastings has participated in the event for several years and local businesses took strides to spice things up for consumers this year.
While many retailers from downtown Mansfield signed on, participating businesses can be found in most corners of Richland County, Perry said.
Some holiday shoppers crave the frenzied pace of Black Friday at their favorite retail store. "Everybody goes and waits at the malls and stands in line but yet forgets about our businesses we need to support here locally to make sure that we keep our main streets".
Easton says by supporting local businesses, you may actually be helping an organization that one day could be helping you.
Though Black Friday and it's estimated 75 million shoppers will be the busiest shopping day of the year, Americans shouldn't overlook the importance of Small Business Saturday the following day.
"When people shop small on Saturday, they can post a picture of themselves shopping at whatever small business and post it to our Facebook page", Moss said, "and then submit a picture of their receipt via Facebook Messenger, and up to 5 people can win what they spend up to $50 a person".
If you want to think of shopping local as being an act of community service, feel welcomed to do so.
This is only the second year Small Business Saturday has been held as a coordinated countywide event. "We have to count on our local folks in the surrounding areas to keep our livelihood".
Support local job growth: Small businesses create two out of three net new private-sector jobs in the USA which spurs economic development and job growth. She invited shoppers to participate in Small Business Saturday this weekend. Many studies have shown when you buy from independent, locally owned business, rather than nationally-owned companies, a considerably larger sum of your money is used to make purchases from other locals.
"We offer one-of-a-kind handmade items at affordable prices", said Sharon DeGiovanni, president of the art guild, who added that buying handmade items makes the gift more personal because it resonates with the people who made them. She plans to open the doors to her home on Saturday - where her inventory of women's clothes has inundated what was once her bedroom - in hopes of attracting some in-person customers.
I live in New York City where small businesses are few and far between, surrounded by chain coffee shops and big box drugstores.