Mobile simplifying to one unlimited plan; offers data rebate feature
- by Carmen Reese
- in Science
- — Jan 6, 2017
Existing customers can keep their plans after that date.
While $10 off of a $70 individual plan isn't much, the savings are significant if you have a large family all on T-Mobile plans.
T-Mobile announced its Uncarrier Next plan today at CES, detailing an "all-in" move for the T-Mobile ONE plans. T-Mobile wants to see your Fee Faces, or the face you make when you have to pay a huge fee to one of its competitors. One Grand Prize victor will receive a four-night, five-day trip for two to Las Vegas with first-class airfare, deluxe accommodations, a private driver, tickets to the hottest shows at T-Mobile Arena and an undisclosed amount of cash. First up, T-Mobile wants to help simplify your bill by building taxes and fees into the price that it advertises for its plans.
Today's news follows T-Mobile's last big initiative, Digits, which allows customers to use numerous phone numbers on the same device or share one number across several gadgets. It only applies to T-Mobile One unlimited data customers who use less than 2 gigabytes of data a month, or roughly 8 hours of streaming video. Now, the price you see advertised is actually the price you pay. And for those who still start shaking when they remember those days of signing two-year contracts, T-Mobile is introducing the Un-contract. Calling the new move Un-carrier Next, the CEO claimed the rules of how service and data plans are purchased needs to be re-written and laid down the following new rules. The new "KickBack on T-Mobile ONE" program isn't limited to specific lines; any line on the account that uses under the 2 GB threshold will receive a credit. T-Mobile go on to explain that as an extra line costs $20 a month, for a low data use customer, this could drop to just $10 a month after the KickBack. In other words, the taxes and other charges will be folded into the price.
Mobile IS the Internet now. That makes every T-Mobile press conference an event, and anticipation was running high in advance of the company's January 5 "Un-carrier Next" event at the Consumer Electronics Show (CES).
T-Mobile is making the case that you should be on its unlimited data plan - even if all you do is view photos of your grandchildren.
As a final prod to attract new customers, T-Mobile will offer a $150 rebate for switchers.
Leave it to T-Mobile to obliterate yet another pain point of subscription plans everywhere.
