Apple customers will be able to report developers who "abuse this system", according to 9to5Mac. With iOS 10.3, now in beta testing, the company is adding a mechanism that allows developers to seek reviews and ratings up to three times per year. The ability to let the developer respond to a user review should result in a better user experience in the App Store, as well as better customer relations for the developer.
It's a welcome change for iOS developers, and one that feels severely overdue. Prior to this there was no hard limit on the prompts, which means that if developers chose to, they could prompt users every time they open the app. Apple has informed developers that beginning with iOS 10.3, they'll be able to reply to reviews and have those responses stay publicly visible to other users. And this ability is about more than saving face - addressing a negative review can often help to clear up confusion about a feature, or inform users about a bug fix, or share news on updates.
Apps are now able to ask for reviews and ratings during usage, but doing so requires the App Store app to be opened up, interrupting an app or gameplay experience.
Leaving a review on Apple's App Store is a bit like shouting into a black hole.
Starting with iOS 10.3, developers will be able to use an API to ask users to rate or review an app while they're using it without sending them to the App Store. The iOS 10.3 beta is being made available to developers right now.