While kids can comment on the photos others share within the app, all comments need to be approved and must be neutral or positive. Borrowing from Instagram, users can follow other accounts or search for topics like super heroes or movies.
LEGO® Life is Safe and Secure LEGO Life is a safe social network for kids under 13.
Lowe said the company will closely monitor how members use the liking capabilities, and if kids start to focus more on that - think: popularity contest - than the Lego builds, it will change its methods.
The basic idea of LEGO Life is to allow children to share their love of LEGO with other like-minded youngsters.
When a child signs up for the service, the app automatically suggests a user name - no real-life names allowed. Of course, there's always the chance that the app will only draw in truly passionate Lego fans who would have stuck with the company's toys regardless of their age. That's where Lego Life comes in.
While some parents may be concerned about the downsides of social networking like cyberbullying, Lego Life has features that will help prevent it.
The network aims to be the next step in the sociability and personalization of Lego, after the company witnessed millions of kids sharing their work in the "Cool Creations" section of Lego Club magazine and using Lego.com message boards to share stories and photos. And kids won't be able to share information or photos that could be used to identify or locate them. User names are assigned randomly out of three words, so your user name could be DukeCharmingShrimp (or, something else if you choose to randomly generate an alternative). This keyboard replaces the text when commenting on the user-generated content, explains LEGO.
Adherence to the LEGO Safety Pledge and UNICEF Standards The LEGO safety pledge is a method for parents to talk to their children about digital safety while establishing a shared commitment to ground rules for online social behavior, and LEGO Life policies and procedures adhere to these ground rules.
Lego Life has been available in beta in the United Kingdom since the end of 2016, but arrives today as an app for people to download and try for free. Imagine a database for all the bricks you have, and recommendations on what to build from Lego-friend master builders.