Instead, Facebook is focused on getting longer, high-quality videos from these publishers to put inside its new video section of the app.
Videos will stay silent until they scroll onto your screen, which is something of a consolation since a listening to the audio from several videos playing at the same time doesn't seem engaging or enticing. Phones set to silent will not play with sound.
The new update will autoplay the sound of a video on News Feed, without users having to tap on it.
People are watching and sharing more video on Facebook than ever and keeping in view the changing habits Facebook is soon rolling out an update to all its users.
The very bad update will be part of several changes coming to Facebook video in the next little while; as they make a further move into rivalling their social media competitors over video. Facebook has taken that demand and made the format a rising priority for the company, which will be integrated for consumer features and advertisements.
He also mentioned that although there are some potential pitfalls the current users are "pretty conscious", mentioning that when the company first started the auto-play feature "it was very new to people", but now users have a good grasp of how to handle it.
Facebook launched a dedicated video tab back in December and it's also thinking about buying original video content, which would further boost the popularity of its video tab. Those who have filmed videos in portrait mode and uploaded them to Facebook in the past should find this change handy.
If you want to watch a video while continuing to scroll through your feed, you can minimize the video into a small picture-in-picture window that hovers over your news feed.
Always on audio for videos is limited to the Facebook mobile app, so deleting that from your smartphone means you won't have to deal with it.
"As people watch more video on phones, they've come to expect sound when the volume on their device is turned on".
"Our video app for TV is a new way to enjoy Facebook videos on a bigger screen", Li and Sittler wrote.