Then, more companies dropped Ivanka's brand when Kellyanne Conway a Trump adviser delivered a promotional plug for Ivanka's line.
In January, for instance, the first daughter's fashion line ranked No. 550 based on the number of orders from Lyst, the biggest fashion e-commerce website in the world, according to Forbes.
Abigail Klem, who took over as president of the brand after President Donald Trump's daughter stepped down in January, said the company has seen near-unprecedented success since last month.
The surge also came after several stores, including Nordstrom, dropped or stopped promoting the clothing line amid calls for boycotts against companies that sell Trump family products. Sales at Amazon were up more than 300 percent.
After more companies followed suit, Kellyanne Conway chose to give a "free commercial" during a live TV interview encouraging viewers to buy Ivanka's shit - which unraveled an entirely different scandal on federal ethics violations.
"As part of our company's commitment to offering solution-oriented products at accessible price points, we have made a decision to discontinue the Ivanka Trump Fine Jewelry collection", Abigail Klem, president of the Ivanka Trump brand, said in a statement.
Sales of the brand were up by 21% in 2016 over the previous year's sales, according to a company spokesperson.
"It would not be a surprise to us if it resulted in the increase in sales", Tanner said of Conway's Fox interview.
"I think that's one of the reasons the brand was largely in the news and could have attributed to this increase", she said. "Typically, she's not in our top 100 sellers".
Sales of Ivanka Trump products increased 346% between January and February, while over previous year sales of the brand are up 557% according to Lyst, a British e-commerce website that sells thousands of different brands.
In a letter to the Office of Government Ethics, Stefan C. Passantino, a White House deputy counsel for compliance and ethics, stated: "Upon completion of our inquiry, we concluded that Ms. Conway acted inadvertently and is highly unlikely to do so again". And recent sales figures show it's paid off.
First of all, she and several news outlets, including the Washington Post, Vanity Fair and Us Weekly, pointed out that the sales increase occurred after President Donald Trump on February tweet-slammed Nordstrom for discontinuing sales of his daughter's brand and after White House counselor Kellyanne Conway violated White House ethics rules on February 9 by telling viewers of "Fox & Friends" to "go buy" Ivanka's products.