Amazon reportedly paid $50 million for the rights, which is five times more than what Twitter paid a season ago.
Amazon charges $99 per year, or $10.99 a month, for its Prime service. And that's especially true if the growing dissatisfaction with Thursday Night Football continues. Brian Rolapp, the NFL's executive vice president of media said Amazon's "deep and rich streaming experience really caught our eye". However, the Seattle-based company will have some slots of its own to sell, though a source suggested it'll likely use some of them to highlight Prime's other video content.
NEW YORK (AP) - Amazon's new deal gives Prime Time football a whole new meaning. When the games streamed on Twitter last season, anyone who logged in could watch them for free. In fact, Amazon's stream will simply mirror the National Football League broadcast from either CBS or NBC.
Amazon along with other digital outlets have been kicking the tires for sports right as the companies dive into programming. There has also been speculation about Netflix (NASDAQ:NFLX) looking into live events, especially sports, but it was not considered a primary bidder here. Likewise, Verizon will still be able to stream TNF games to mobile devices, but that's limited to Verizon users and it's a pain to try and get Verizon's streams on your big screen. The company has expressed a lot of interest in recent years in acquiring sports rights for several USA and non-U.S. sporting leagues, including sports like soccer, basketball, cricket, and more.
Last season the Thursday NFL games averaged less than 300,000 viewers a minute, while CBS and NBC averaged a monstrous 15.8 million viewers, according to Recode.
A person with knowledge of the agreement told The Associated Press on Wednesday that it's a one-year deal worth close to $50 million. But if the streaming market crashes and companies like Amazon don't see a return on investment, though, the league's revenue may drop on future deals.