And the ban is on all the apps in all of Italy!
An Italian court has banned the use of smartphone apps for the ride-hailing group Uber, saying they contribute to traditional taxis facing unfair competition, local media reported.
But unsurprisingly, Uber isn't going away without a fight.
While Uber services have been legally limited in other European countries, this is the first time it has been blocked completely, including Black, LUX, SUV, X, XL, Vans, and Select.
Uber is being unceremoniously thrown out of Italy.
Uber has been given ten days to stop the use of its various phone applications within Italy's borders. Judge Alfredo Landi reportedly also imposed a €10,000 fine on the ride-hailing company for every additional day that the company violates the agreement beyond then.
"Thousands of professional, licensed drivers use the Uber app to make money and provide reliable transportation at the push of a button for Italians", says the company. After it was concluded by the court that it was providing "unfair competition" to the taxi drivers of the country, the company was restricted from advertising or promoting itself.
"We're shocked", Uber's lawyers said in a statement obtained by Italian newspaperCorriere della Sera.
In Italy, cities issue a set number of taxi licenses annually, which can cost up to 200,000 euros ($212,000), forcing drivers to stay on the road for years to pay it off.
The ruling follows a 2015 Italian decision banning the UberPOP service, which was found to encourage unlicensed taxi services. Despite an appeal, that decision was upheld at a later hearing in Turin.