The ad, which Pepsi has since pulled and apologized for, featured various protesters about to clash with police officers before Kendall Jenner stepped forward to give everyone a Pepsi to make it all better.
"The Kendall Jenner Pepsi fiasco is a flawless example of what happens when there's no Black people in the room when decisions are being made", added comedian and writer Trayvon Free. A pair of stylish sunglasses are all that stand between our hero and the ignorant populace beholden to the status quo. "Sort of tone deaf".
And for Pepsi. And for people who like commercials that aren't literally the dumbest thing they've ever seen. "Okay. Don't even show police?" With this, Pepsi tried to project a message of unity, peace, and understanding from a more digestible point of view, with color, Skip Marley's music in the background and a media figure of the moment like Kendall Jenner.
'What would you do if you were in my situation? He listened for a second then responded, "Just run to my auto?"
With horror setting in, he asks to speak to one of his neighbors on the phone - "a black one".
The sketch ended with Cecily Strong appearing as Jenner, also on the phone. "I know. It's cute, right?" Clearly we missed the mark, and we apologize.
The commercial has been accused of trivialising a serious issue by some of its online critics, but Pepsi has defended the advert, saying it carries an "important message". The social media backlash against the ad was swift, and Pepsi issued a hurried apology on Twitter after pulling the ad. "We are pulling the content and halting any further rollout".
"Kendall chose to prolong her stay in Europe after the Pepsi incident and has been hiding out in Paris recovering from her embarrassing career move", a source EXCLUSIVELY told HollywoodLife.com.
Singer Madonna has dissed the soft drink company Pepsi in the wake of an ad controversy involving model Kendall Jenner.