For anyone with a Google Home near their TV, that strangely phrased request will prompt the speaker to begin reading the Wikipedia entry for the Whopper.
In the 15-second ad, a Burger King employee says, "OK, Google".
And this Google Home commercial that aired during the Super Bowl and caused some Home devices to go on the fritz because the phrase "Ok Google." is said so many times.
Voice-activated assistants like Siri and Alexa offer the ultimate in convenience since you can access a wealth of info and powerful usability features with nothing but a few spoken words.
But last week, that first line - the only line that Google Home reads - was changed to: "The Whopper is a burger, consisting of a flame-grilled patty made with 100 percent beef with no preservatives or fillers, topped with sliced tomatoes, onions, lettuce, pickles, ketchup, and mayonnaise, served on a sesame-seed bun".
Google Home, hearing its call sign, replied to the commercial with information from the Whopper's Wikipedia page.
We've reached out to Google for confirmation of the action, which was likely just a quick fix on the server side created to block a specific waveform, perhaps leveraging similar functionality to block out its own ads.
Burger King did not immediately respond to a question asking whether the company had any concerns about angering consumers. Amazon.com Inc.'s Echo devices and Samsung Electronics Co.'s smart televisions have faced criticism from privacy groups over the extent of the conversations and data that they track.
Once triggered by the new ad, the devices - which would include cell phones with voice-activated Google search apps - spout a description of the Whopper. In February, Google Home users complained about hearing an audio promotion for Disney's Beauty and the Beast movie as part of My Day, a collation of weather forecasts, commute updates, calendar appointments, and news.
Google says nothing gets passed back to them until the speakers hear the keywords "Hey Google" or "OK, Google". But the plug could give a boost to a device that is playing catch-up with the Echo.
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