As per a new report coming in, the company has pushed the launch of its smartwatch to Fall 2017 owing to development issues. That deck revealed a general design aesthetic that resembles a product in the company's current product line: the Blaze. Apparently, a final prototype revealed a flaw in where the antenna was placed, causing the Global Positioning System to malfunction. Note the plural. Two of the device's key expected features reportedly ran into brick walls during production, causing makers to get back to the blueprints. The report also claims that Fitbit had problems waterproofing the device, another feature it'll need to match up with the Apple Watch Series 2. (NASDAQ:AAPL) Watch Series 2. Users will be able to play music from the Pandora streaming service. It will come with a heart monitor and Global Positioning System. Housed in an aluminum body, the smartwatch is expected to retail at about $300.
Yahoo Finance's report states that Fitbit intends to launch its own pair of fitness-focused Bluetooth earphones, which is believed to help the company expand beyond the wrist and diversify its product lineup. This would seem to confirm what Fitbit's rival, Jawbone, had alleged two years ago that Fitbit was poaching talent to develop a new line of audio products. The earbuds would look similar to the Beats and Beats X, and will come in "Nightfall Blue" and "Lunar Gray". This is because a spring launch will mean foregoing a significant segment of the market consisting of exercise junkies who take their activities a notch higher in spring and summer. Fitbit's device is said to be "similar in design" to the BeatsX Earphones that Apple launched earlier this year.
On Tuesday shares of Fitbit Inc fell by 3.29% to close the day at $5.58.