Numerous advertisers are merely switching their ad dollars from O'Reilly's show to other FNC programs.
The Top-rated Fox News show The O'Reilly Factor, a subsidiary of Twenty-First Century Fox Inc (NASDAQ:FOXA) may no longer have the popularity it has been enjoying.
By Tuesday afternoon, more than a dozen companies had pulled advertisements for O'Reilly's show, the highest-rated cable news program on television.
Global asset management firm T. Rowe Price also joined the list, while Mercedes-Benz announced on Monday that it was pulling its ads from the 8 p.m. ET program. BMW said it was not sure where it would place its ads instead.
Roginsky said that even though current Fox executive Bill Shine was aware of her complaint, she was never contacted by the law firm investigating harassment charges against Ailes, and has continued to be denied advancement opportunities.
O'Reilly's problems just got real.
A spokesman for the commission said as of Monday night that no claim has been filed. BMW of North America, Hyundai and Allstate, along with at least six other companies, have followed suit. We had upcoming advertising spots on the show but are reallocating them due to the recent and disturbing allegations.
"This morning we instructed our media buyer to reallocate our ad dollars to other shows".
A spokeswoman for the digital marketing company Constant Contact said it, too, was yanking its ads. British drugmaker GlaxoSmithKline Plc said it would temporarily suspend its advertising.
Dr. Wendy Walsh, a psychologist and regular guest on The O'Reilly Factor, alleged that Mr. O'Reilly became hostile towards her after refusing his invitation to go to his hotel room after a dinner in Los Angeles in 2013. "We are concerned about the issues surrounding the program & have suspended our ads". "We will continue to monitor and evaluate the situation as we plan future advertising decisions". Some of those ads turned up during the Imus broadcast as part of a "run of schedule" buy that gave the network some freedom to place the commercial during a span of hours on its daytime schedule. A spokesperson said the company would not further discuss media strategy publicly. But, as the Times reported, The O'Reilly Factor generated $446 million in revenue between 2014 and 2016. The organization has also called on O'Reilly to be fired. "We are now reviewing the information available".
"As a company we seek to partner with companies and programming that share our values of inclusion and diversity".
Lisa Bloom, the attorney representing Dr. Walsh said, "I've been doing sexual harassment cases for 30 years". Companies deal with matters that are not consistent with their values seriously.
Fox News representatives did not immediately return messages for comment.
O'Reilly is a similar draw in publishing, where he has established himself as one of the most successful nonfiction authors in the world. Nevertheless, O'Reilly's contract which is set to expire at the end of the year was renewed.
"The O'Reilly Factor" still airs weekdays on Fox News.