While the design is clearly the best thing about Samsung's new phones, there's plenty more to look forward to - and the best thing about the new Galaxy S8 and Galaxy S8+ aside from the design is actually something people were complaining about ahead of the phones' unveiling.
These two premium devices will compete head-on with Apple's iPhone as well as products from the stables of Sony, LG and Asus. The entire episode cost Samsung billions of dollars in losses.
In a few hours, users who pre-order the Galaxy S8 will finally have the smartphone in the hands.
The price for the Samsung Galaxy S8 starts from $750, while it is a hundred bucks more expensive for Samsung Galaxy S8 plus. The device will be available from 5 May, but you can pre-book the device here.
The phone goes on sale in South Korea, the United States and Canada on April 21.
In India, Samsung has 10 handsets in its portfolio, priced above Rs 25,000. The Galaxy S8 sports a 5.8-inch QHD+ (1440x2960 pixels) Super AMOLED display, while the Galaxy S8+ sports a 6.2-inch display with the same resolution and display technology.
The Galaxy S8 and S8 Plus come with 12MP Dual Pixel rear snappers.
The octa-core Samsung Exynos 8895 SoC sports a quad-core module clocked at 2.35GHz, and another quad-core module clocked at 1.9GHz. While the former will have a 3,000mAh battery, the latter will come with a 3,500mAh battery.
The S8 model will have 4GB RAM along with 64GB internal memory, which can be expanded up to 256GB, with the help of microSD support. The home button has been replaced with a pressure-sensitive section embedded under the screen.
Both phones are water-resistant and allow for biometric authentication with fingerprint and iris scanners.
The S8 features Samsung's new artificial intelligence service, Bixby, with functions including a voice-commanded assistant system similar to Apple's Siri.
Samsung Pay - a payment platform - now works with Visa, MasterCard, American Express, Axis Bank, HDFC Bank, ICICI Bank, SBI Cards, Citibank and Standard Chartered Bank in India.