"We can't compare the success we experience in sales on Prime Day to any other day of the year!"
Amazon has declared July 11 to be Prime Day, but the savings will kick off even earlier. If you're after tech deals, you can expect some nice discounts on big-screen TVs, smartphones, tablets, wearables, audio products, and, of course, Amazon devices. For all the notifications running up to the Prime Day event, you can register here. And remember we've compiled a list of frequently asked questions here that you can peruse if you need more information. Plus you can access them on any device no problem just by downloading the Kindle app.
This story will be updated with the best Prime Day deals when they're announced. With it you can choose to "watch" a specific deal and receive a notification when it is going live. Amazon's Prime Membership had tripled between January and June this year as Indicated by Economic Times.
If you're feeling a bit guilty during your shopping spree, Amazon has something for that, too.
What will be on sale? But while Black Friday has taken on a life of its own with nearly every retailer scrambling to slash prices and encourage impulse spending, Amazon has chose to step out on its own and have a solo bargain sales event, known as Amazon Prime Day.
Televisions will be a popular buy as in the past, according to the company. While refraining from any specifics, Amazon has emphasised that this year will see big deals on TVs, with the Element 4K Ultra HD Smart LED - Amazon Fire TV Edition which is (you guessed it) the first TV with Fire TV OS built in. "Amazon is planning one of its largest total volume TV deals in history with a record level of inventory but once again, the TV deals will likely sell out".
Amazon Music Unlimited for four months for $0.99 cents (for new subscribers only).
Up to 40% on a Kindle Unlimited membership.
The current rise of middle-class consumers in China, who now demonstrate much more sophisticated and mature consumption habits, might offer a great opportunity for Amazon to catch up to some major domestic players like Alibaba and JD.com and improve its relevance in this huge market.
Amazon India will host Prime Day on July 11, 2017.
Explore Deals You're Into - Find deals organised by the most shopped for themes.
Amazon said that there will be "hundreds of thousands of deals" exclusively for Prime members around the world with new deals coming as often as five minutes. Keep scrolling those deals, and you'll soon hit products that are on deck but haven't yet started as deals.
The deals will differ across each country, but Amazon says there will be a new Amazon Global Store in which Prime members in China and Mexico will be able to shop select deals in other countries. Prime members will also get access to sneak peeks from The Grand Tour, Season 2.
The extra 6 hours of deals can be explained by Amazon's Prime Day US strategy, where Prime Day will run from 9pm Eastern Time to midnight Pacific - three extra hours at each end.
Born in 2015, Prime Day is the brainchild of Amazon.