Facebook Messenger ads enter beta testing worldwide

  • by Nick Cohen
  • in Industry
  • — Jul 12, 2017
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Starting today, some advertisers will begin to see Messenger ads as part of automatic placements within Power Editor and Ads Manager. It won't be long, however, until we're all seeing ads on the Messenger homepage, so definitely get ready for that.

Facebook (FB) said on Tuesday that it will globally roll out a beta version of Messenger ads, expanding the list of marketers that can buy ads within the social media giant's Messenger app. Epytom Stylist is hands-down one of the bots most recommended by Facebook Messenger staff, one of only 30 featured bots in the Discover tab. Of course, this means that you'll soon see advertisements popping up in your Messenger app, though it may not be as bad as it sounds at first. When people tap on an ad, they will be sent to the destination chosen during ads creation.

Facebook already lets companies run ads in the Facebook News Feed and Instagram Feed that drive people to chat inside Messenger with the advertising company's bot.

There will be three possible ways for businesses to advertise.

Most of us won't be seeing Messenger ads right away.

At this point, more than 1.2 billion people use Messenger every month.

Adds Dawson: "Facebook has been saying since late a year ago that the News Feed in the core Facebook app is getting pretty close to saturated as far as ads are concerned - in other words, the roughly one ad per ten posts you see in the News Feed is about as many as Facebook thinks it can squeeze in there". Clicking on an ad will direct the user to a business' website.

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