But damn do cars like the 2017 Jaguar E-Pace make it hard.
The E-Pace also offers an optional Configurable Dynamics package that allows the driver to select Normal or Dynamic modes, which affect throttle, transmission, and steering response.
Jaguar underscored the announcement Thursday by revealing a striking video in which the new E-Pace completes the longest "barrel roll" by a production vehicle, which netted the auto and driver a Guinness World Record.
The E-Pace is on sale NOW, priced from £28,500. The next step is a 177bhp diesel with a little more torque, which is yours with manual or ZF nine-speed automatic transmissions. That said, the SUV will be offered in both front and all wheel drive options.
As for the AWD, the regular system can push nearly full power to the front or the rear depending on grip conditions.
One of the cooler features (pending cybersecurity concerns) is the ability to lock your vehicle remotely using your smartphone or smartwatch. Jaguar will also offer what it call All Surface Progress Control, a low-speed cruise control system that can control the car's speed when on low friction surfaces. R-Dynamic models start at $48,425, and the First Edition tops the price meter at $54,545. Jaguar's fashioned lots of molded-in storage for water bottles and iPads in the E-Pace's door panels and center console. It's also been altitude tested at up to 5000 feet above sea level.
Where Jaguar is really hoping to win over the upper-percentile millennials is the on-board tech, as McFall outlines: "They need practicality, but they also want standout design and the latest technology".
Of interest from an evo perspective is a serious amount of track time included in the testing.
As well as core lineup there will be a specially specced First Edition - 150PS diesel or 180PS petrol. The E-Pace will be available only with a gasoline-fueled, turbocharged 2.0-liter inline-four in two states of tune. Perhaps we'll see a warmed-up "S" version sooner rather than later.
The five-seater features a 4G Wi-Fi hotspot that eight devices can stream content from and a sports car-inspired design with 21-inch alloy wheels. This is in contrast to the more imperial, upright stance of the larger F-Pace and treads that line of looking in line with its siblings while starting to define an aesthetic all of its own.
Inside we expect the E-Pace to draw inspiration from the F-Type sports vehicle, losing the rotary dial gear selector and replacing it with the joystick unit as well as having an asymmetrical dash layout.
Speaking to press, Jaguar design don Ian Callum revealed that his team's codename for the E-Pace during development was the "cub". It shares some underpinnings with the Range Rover Evoque and Land Rover Discovery Sport. Jaguar Land Rover said United Kingdom facilities were "close to capacity", so it has agreed a deal with engineering and manufacturing specialist Magna Steyr in Graz, Austria.
Pricing starts at $38,600 and runs up to $53,550 for the First Edition model, a loaded version only available during the first year the vehicle is on sale.