Trailers for the show indicate it will offer an inside look at the family, including LaVar's efforts to groom his three sons into basketball legends, the building of the Big Baller Brand business and his wife's rehabilitation after a stroke. It's the National Basketball Association or bust.
"Ball in the Family" - which features father LaVar Ball, mother Tina Ball and their three sons, Los Angeles Lakers rookie Lonzo Ball, UCLA freshman LiAngelo Ball and Chino Hills High School player LaMelo Ball - is a reality TV series about the basketball crew as their sons prepare to go professional. Apple's early foray, "Planet of the Apps", has been met with mixed reviews. LaVar Ball says in a teaser for the show.
The debut is scheduled for August 31 and the series will feature 10 episodes.
The company declined to describe its revenue model for the series, but Facebook is reportedly paying up to $250,000 for longer form shows, which it will own like Netflix and Amazon does with their original content. Facebook has said it hopes to move to an advertising revenue share model exclusively down the road. Watch only on Facebook.
The show's home on Facebook "has enabled us to push the conventions of reality [television] in a way we think will really drive community engagement", added Julie Pizzi, co-president of entertainment and development for Bunim-Murray. "I've always told my boys, 'you can make all the money in the world".
Facebook Watch is being rolled out to a select few in the U.S.at first.
Will you watch Ball in the Family when it hits Facebook later this month? Instead, Facebook, like Apple, has taken a more modest approach with shorter shows.