"The idea of spending 100 million euros on a player just a few years ago would have been madness but it seems that this is the way things are going", Soler said at a press conference held for the objective of discussing Barca's transfer window.
On the other hand Liverpool supporters transfer might look upon this as good news as Nou Camp bosses have an alternative plan to get their teeth into.
However, Anfield sources have rubbished those remarks, branding them "absolutely false" and "not true in any way, shape or form".
Barca did attempt to contact Liverpool's owners Fenway Sports Group on Friday, but their advances were again rejected as there was no wish to negotiate. That's an example of the way football is now.
Meanwhile, former Barcelona presidential candidate Agusti Benedito demanded current president Josep Maria Bartomeu's resignation and a no-confidence vote in the club's entire board, saying Barcelona is facing an "institutional crisis". "When you go to the market and clubs know that you have a lot of money, the requests were exorbitant". We won't get involved in that.
There is no doubt this is a unusual one, and Barca would never sign a player - especially such an expensive one - just to get one over a club who said no to their advances.
Sir Alex also used the medium to praise the efforts of current Manchester United Manager Jose Mourinho for his efforts and decisions that led to the club winning the UEFA Europa League last season.
Which isn't surprising because, as Steph noted earlier today, Barcelona are lying. They're a bunch of Lying Liarsons, and they lie.
Barca ended the window making a slight profit on transfers after receiving a world record 222 million euros from Neymar's move to Paris Saint-Germain. Lying has become an integral part of Barcelona's business and media strategy, and they're executing that strategy to perfection.