The restaurant sees Alipay's "Smile to Pay" facial recognition solution integrated, which enables customers to pay without the need to grab their wallets by carrying out a multi-step authentication process, including facial scan and mobile number, to verify the customers identity.
In a case of putting its money where its mouth is - to pardon the pun - Ant Financial said it will offer loss coverage in the event of theft of a customer's Smile to Pay account. The information will be linked to an Alipay account for identification verification while payment information is shown on a display.
"Alibaba's "Ant Financial" affiliate launched the "Smile to Pay" service where the company's global headquarters are located and is being trialled with KFC", Tech Crunch reported on Monday. Now this payment method is being tested at a KFC outlet in the city.
This shows that China is going ahead with facial recognition technology that can be used for business transactions, a step that so far companies in the United States has fully explored.
Using this service is quite simple, all you have to do is go to the Payment Kiosk and stand in front of it.
The newest payment system in the fast food chain is called the KPro, where the faces of the customers are scanned after making their orders.
There are reasons why Alibaba has designed this new Smile to Pay Feature. The chicken on the menu is "roasted", while drinks include freshly squeezed juices, gourmet coffees and craft beer. The company offers devices that make use of facial recognition properties and provides them for businesses and government agencies.