In the Kohl's deal, the department-store chain will open 1,000-square-foot Amazon areas in 10 of its locations, offering gadgets like the Echo voice-activated device and the Fire tablet. Kohl's did not identify which of its stores would contain the new sections.
Analysts at Citi said they hope Kohl's can add more Amazon services in its stores, like package pickup or drop-off, which could give people a reason to go into Kohl's stores more frequently.
Customers can use the Amazon Smart Home services to schedule appointments for an Amazon expert to install devices and even local services professionals, who can help with tasks around the house such as cleaning or plumbing.
"Teaming up with Kohl's provides an incredible opportunity to pair world-class customer and shopping experiences".
QVC's Echo deal also bundles a 2-month Amazon Music Unlimited subscription and a 2-month Audible subscription. Same-store sales, a closely watched measure slid 0.4 per cent at Kohl's last quarter.
The move is part of Amazon's bid to occupy space offline as well as the e-commerce world. The company wants to include the Cortana support for all the compatible devices and hence they have chose to tie up with Amazon.
The Chicago-based carrier announced Tuesday that passengers can now check their flight status, review flight amenities and check themselves in using an Alexa-enabled device.