On September 8 at the stroke of midnight, Rihanna took over the Sephora in New York's Times Square to give her Navy a makeover. "I always watched her doing her makeup in the mirror, and that's where my obsession began", Rihanna added. "I am going to do what makes me feel happy, what I feel like doing".
Some highlights of the brand include Match Stix ($37), crayon-like, creamy make-up sticks that come in matte and shimmery tones and can be used to hide, contour and highlight; compact highlighters ($50); a sheer rose amber lip gloss ($31); a primer ($48) and make-up brushes ($36 to $50).
"Fenty Beauty was created for everyone: For women of all shades, personalities, attitudes, cultures, and races", she writes. Like when David Copperfield asks where she would want to be transported to, Bad Gal responds, "Ten minutes before I lost my virginity...and I'm holding you to that offer". At Billboard Style we decided a complete guide to Rih's makeup collection was the least we could do, so behold: everything you need to know about Fenty Beauty.
In a conversation before the event, Ri opened up about how Fenty Beauty made sure it had the range: "In every product, I was like, 'There needs to be something for a dark-skinned girl!"
Interviewed by some of her most A-list buddies - including Tyra Banks, Zac Posen, Eminem, Laverne Cox and Pharrell Williams - the Wild Thoughts goddess answered some questions fans have been dying to ask since she sent out that sexy "SOS" back in the day.
The singer announced concealing and correcting sticks, powder and a universal lip gloss in the growing range.
The line, which dropped yesterday, offers 40 different colors and each shade has a warm and cool undertone-and according to Vogue, the brand may even start offering custom mixed shades for individual consumers.
In other news, the Bajan beauty recently spoke about Hurricane Irma's recent devastating effects in the Caribbean, telling Extra's AJ Calloway on the red carpet that her family in Barbados is, luckily, "safe".
"Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty". That guy will likely grab a copy of Elle when it comes out next month and perhaps get some clue why she has that wish. This alleviates certain skin tones, predominately dark tones, from being underrepresented. And the best part about this sneak peek? We could do so many things here.
But Pantone's colour of 2016 is all the rage.
Singer Rihanna on Friday released her long-awaited makeup range.
The "Fenty Face" can be achieved by starting with the soft matte foundation to eliminate unwanted shine, layering on highlighter for a precise glow and finishing off by blotting as needed. There are so many to choose from, based on what you want your Match Stix to do.