Sorry to go all Mum On The Internet, but seriously: why did he say this in the first place?
The N word is undeniably inflammatory - particularly when used by the wrong person in the wrong situation. PewDiePie's channel has more than 57 million subscribers now.
Every time language like this is used, it causes pain for some viewers, and instills a normalized sense of supremacy in others-telling them that their desire to use racist language is more important than acknowledging the actual realities of racism.
I've played video games my whole life, and have lost count of how many times I have sworn while dying in a level/failing to catch a star/so almost getting to the end in time but then not. Now, one of his videos is the focus of a DMCA Takedown. Kjellberg was able to nullify both opponents, but evasive tactics from the second meant Smith's character died before Kjellberg could revive him.
For Firewatch developer Sean Vanaman, Pewdiepie's use of the N-word was the last straw and the game creator decided it didn't want the popular streamer profiting off footage of its product. Now, many who make a living off the website are dreading the fallout from the latest Pewdiepie debacle.
"He's worse than a closeted racist: he's a propagator of despicable garbage that does real damage to the culture around this industry", Vanaman said. Following the publication of the piece, Maker Studios, a subsidiary of parent company Disney, cancelled a deal with Kjellberg to create video content.
PewDiePie's finding himself in trouble for letting out a few racist lines again.
Since his use of the slur on Sunday, Sept. 10, 2017, Kjellberg has already faced an onslaught of negative responses-but not just from former fans.
With his tens of millions of followers, PewDiePie holds tremendous power, particularly among his young and mostly male audience.
And if YouTube decide to give him the boot or try to silence him, PewDiePie could simply up sticks and start putting his videos elsewhere - potentially sparking an YouTube exodus which could be devastating for the video site and its owner, Google.
We have written to YouTube for comment.