At the only official store in Shenzhen, for instance, less that a dozen people were queuing outside before the store opened to wait to pick up their new phones, despite the company putting up several rows of queuing railings outside and round the corner, to cope with what was clearly expected to be a potential scrum of buyers.
The iPhone X similarly costs more in the United Kingdom, starting at £999 with Value-Added Tax, and in Australia where it starts at AU$1,579 and New Zealand where the base iPhone X costs NZ$1,799.
M1 has yet to reveal its iPhone X pricing. We are modeling for iPhone X to be 20% of units over the next year, and iPhone 8 and 8 Plus to be 25% of units over the next year.
Apple had to make the iPhone 8 and iPhone 8 Plus for two main reasons: For one, it's a way to put on the market handsets that don't risk to alienate its customer base (like those people who don't want to have a home button-less phone). Well, the iPhone 8 is not just Apple's latest offering, it has also been billed as subsequently more appealing than the soon-to-launch Apple iPhone X due to its much lower price.
The i-Lite plan also provides 100 minutes of calls and 500 SMS; i-Lite+ provides 200 minutes and 1,000 SMS; i-Reg includes 300 minutes and 1,200 SMS; i-Reg+ provides 400 minutes and 1,500 SMS; i-Max allows 800 minutes and 2,000 SMS; and i-Max+ includes unlimited calls and 5,000 SMS.
As with last year's iPhone 7 and iPhone 7 Plus, it's the camera where you'll notice the difference.
Still, the iPhone X's higher price (it starts at $999 in the United States and £949 in the UK, with even higher prices across Europe and other parts of the world) could help Apple's relatively stagnant growth, particularly in the crucial market of China. Some experts believe that the iPhone 8 is not enough of an upgrade from the iPhone 7. "If they missed because customers are waiting for the X", she said, "that would be a good miss".