Then you will recall Friday, when Dove posted this multi-frame image to Facebook of a black woman removing her brown shirt and presumably soiled skin color, revealing a pale redhead.
The ad has since been deleted.
The advert shows a series of photographs in which a black woman pulls off her T-shirt to reveal a white woman underneath.
Another image shows a white woman becoming an Asian woman in a similar process.
"An image we recently posted on Facebook missed the mark in representing women of colour thoughtfully". A bottle of Dove body wash was displayed in the corner.
"Those who don't learn from history are doomed to repeat it", wrote Facebook user Megan Blair.
The cosmetics company said it "deeply regret (s)" the offence caused, admitting the images "missed the mark".
The brand, owned by Dutch-British consumer goods company Unilever, has been accused of whitewashing. What were you going for, exactly? "Your creative director should be fired", Angela Reinders wrote on Facebook.
Gawker wrote at the time, "Dove VisibleCare body wash: 'Visibly more lovely skin.' Bye-bye black skin, hello white skin!
Dove is advertising bodywash, which means that this product removes dirt/ has the ability to get you clean, POINT BLANK!"
She also posted a screenshot of the other woman in the ad. After the ad received criticism, Dove released a statement looking to clarify its objective.
The brand has long prided itself on being inclusive, and frequently runs ads featuring women of all different backgrounds and body types as part of the "Real Beauty" campaign. "We do not condone any activity or imagery that intentionally insults any audience".