Context Cards should prove handy for a lot of Snapchat users, and the fact they lie behind a fairly discreet menu means they're less annoying than more orthodox ads.
Stories have been integrated into Context Cards which will make it easier to see more Snaps from the places that really interest you.
Context Cards are available in the UK, US, Canada, Australia and New Zealand for Snapchatters on iOS and Android from today.
Context Cards will evolve over time, as Snapchat receives feedback from users who put the feature through its paces.
Essentially, when you find yourself intrigued by what you see in a Snap, you simply swipe up from the bottom of the screen to see its relevant Context Card. Context Cards display information about the Snap you're viewing and can be displayed by a swipe up.
The first Context Card that appears contains basic information like the name of the place, category of venue - eg department store or restaurant - and partner's rating.
'Billions of Snaps created each day on Snapchat power products like stories, search, snap map and now, context cards. Snapchat, which boasts a young-skewing audience, averaged 173 million daily users worldwide in the second quarter.
App monitoring website Down Detector reported the disruption of Snapchat services late last night, after the users fumed on another social networking site Twitter. That will let users access related posts submitted to Our Story (if they're tagged at or near the location) as well as imagery from partners.