It's bad enough that Destiny 2 is already going through some negative hubbub over the existence of its Eververse, where players can pick up a number of emotes and other cosmetics within the game. If so, it's not you, but the game is created to act that way.
The example given by the publisher seems might not be exactly how the updated matchmaking system will work.
Nowadays, video game companies have created several avenues to encourage players to make more purchases. "If they do not, the player's profile is "[updated to] indicate non-purchase".
The system could also put players into matches that make use of an in-game purchase, essentially advertising that item to players.
While much of that criticism has started to die down recently, a patent recently issued to the publisher has once again drawn fire from the public and prominent figures in games media. According to this patent, a game could be created to put you in matches with higher-level players or those who have been buying content. Naturally, more uses and other shaders can be purchased for real-world money, or found in-game.
But it wouldn't surprise me if something close did end up making it into games, and if implemented correctly it shouldn't be all too obvious either.
"Doing so may enhance a level of enjoyment by the player for the game-related purchase, which may encourage future purchases", according to the patent. For example, if the player purchased a particular weapon, microtransaction engine 128 may match the player in a gameplay session in which the particular weapon is highly effective, giving the player an impression that the particular weapon was a good purchase.
The patent summary also outlines a scenario where people who have yet to make in-game purchases - referred to as "junior players" in the description - are matched with "marquee players" who have purchased items.
As Glixel points out, although these examples are all based on FPS games, the patent details confirm that the system can be adapted into other games.
However, speaking to Rolling Stone's Glixel, Activision has stated that this technology is not now being used in any of the company's games.