Surveys show that a high percentage of consumers plan to purchase a new iPhone in the next three months but that the iPhone 8 series is accounting for a smaller share of sales than the new iPhones this time previous year, according to UBS analyst Steven Milunovich. He said this will be the first year he doesn't upgrade to a new iPhone at launch ... As a result, the unit is being produced at a rate of 10 million units per month -which leads towards the Nikkei Asian Review's prediction of 20 million.
Of course this is a survey of 1,112 iPhone owners which doesn't necessarily represent the entire world, but it is an indication that maybe customers aren't quite as eager to upgrade as analysts had previously thought. Reports of production issues give reason for the shortage of iPhone X devices.
"Following the recent Apple launch, all the buzz and excitement has been around the iPhone X", said Decluttr CMO Liam Howley.
On Tuesday, Apple explained customers could purchase an iPhone X beginning at 8 a.m. local time on Friday, Nov. 3.
If you're a T-Mobile customer (or you plan to make the switch this week), you'll be paying $30/month and a $279.99 down payment to get the 64GB iPhone X from T-Mobile; the total device cost is $999 United States dollars.
The company also opened up an early pre-approval sign-up for pre-orders through the Apple Store app yesterday, giving Apple iPhone Upgrade Program enrollees the opportunity to skip a few steps when pre-orders go live on October 27.
KGI Securities previously reported that the iPhone X is hurting the iPhone 8 sales, and now, a new report from Consumer Intelligence Research Partners (CIRP) says that the iPhone 8 sales is lower than an "S" iPhone model, which usually tend to have smaller sales. "But my wife will, so I'll be close enough to see it", he says at the Money 20/20 conference held in Las Vegas (via CNBC). Manufacturers were only able to improve the first pass yield - the number of good units - toward the end of September.