Microblogging website Twitter Inc, known for its iconic 140-character tweets, said on Tuesday it would roll out 280-character tweets to users across the world. When it comes down to "issues with Twitter", not having enough characters was pretty far down the damn list, if it was even on the list at all. SMS has largely become obsolete to Twitter users as smartphone technology has advanced. This follows a trial that started in late September, during which a select group of users had their character limits expanded from 140 to 280.
It says during the test many people tweeted the full 280 limit because it was new and novel, but soon after this people's behaviour normalised.
Starting from this evening, the character limit will be incresed to 280 characters. In a company blog post, Twitter Product Manager Aliza Rosen explained the new character limit would apply to all languages except for Japanese, Chinese and Korean, because those languages already allow their native speakers to convey roughly twice the amount of information in one character compared with many other languages, including English, Spanish and Portuguese.
Twitter says this often results in lots of time spent editing and, at times, abandoning tweets before sending.
The reason this is important for Twitter is that by giving users a little bit more space to talk, they spend less time trying to condense their thoughts, and more time just, well, talking. In its current form, Twitter has proved cumbersome for new users, yet each time the company tries to change an important feature, heavy users complain. Only five percent of users went above 140 characters during the test, and only 2 percent ever went north of 190 characters. People in the experiment told us that a higher character limit made them feel more satisfied with how they expressed themselves on Twitter, their ability to find good content, and Twitter overall.