Some of the downtown businesses will be running sales, but Baisden said the main point is to get people downtown to see what local businesses have to offer. With financial support from the coalition, Shop Small Nevada collateral and advertising was created, including a PSA featuring Lieutenant Governor Mark Hutchison encouraging Nevadan's to "Shop Small". Send newsletters out to your existing customer base about your Small Business Saturday plans and add in these hashtags for customers to use when visiting your business that day. "Small businesses make the town unique and we need them".
Similar to a year ago, the Small Business Saturday Coalition, led by Women Impacting Public Policy, a nonpartisan small-business advocate known as WIPP, is rallying mayors nationwide to show their support and encourage their communities to shop small on November 25.
In Macomb County, Shore said, she has seen growth in small businesses for the last 10 years, even during the recession. Now the state program supports 37 communities. But how do you convince your team to come out and join you during the holiday weekend?
"Hopefully, it will continue to grow as the years progress and we can encourage all our local residents to support one another", she said.
Many stores have Small Business Saturday specials via email.
But unlike small businesses, the Walmarts and Targets of the world are unable to offer one very specific, and important, experience to their shoppers. "I know a lot about my customers and they know a lot about me". Last week, she also re-launched an e-newsletter to reach more customers online. Many small restaurants are also more eco-friendly by serving local products.
"It's that idea that you get individual attention", Toot said.
After a tasty hot dog and craft beer, we're going to hit up more west Wilson businesses before heading downtown where Krueger's Candies is offering a free half-pound of taffy with purchases of $20 or more as well as taking orders for stockings filled with sweets made by hand in the Nash Street location. "By shopping local, by shopping small, you actually support Van Wert County residents through jobs, taxes, and keeping that money local".
Nationally, Womply says the three biggest days for revenue for retailers in 2016 were Black Friday, with sales 77 percent higher than usual, December 23, with sales up 48 percent, and Small Business Saturday, which saw a sales boost of 38 percent. So it's not exactly vital for independent retailers to participate in the Small Business Saturday campaign, but it sure is fun.