As a result, the company disabled the comment section on thousands of such clips and banned hundreds of users that harassed children. Those include better enforcement of policies, blocking comments on videos featuring minors, and removing ads from videos with kid-inappropriate content. Some of these videos, for example, featured "young girls filming themselves in underwear, doing the splits, brushing their teeth or rolling around in bed", according to the London Times.
Mars told Sky News: "We are shocked and appalled to see that our adverts have appeared alongside such exploitative and inappropriate content". By the end of this year, it would be impossible to find such content on YouTube.
YouTube, scrambling to respond to its latest brand-safety crisis involving videos with children that drew sexually inappropriate comments, says it has taken focused action to address the problem. Its official policy states that posting such content "will immediately result in an account termination".
A YouTube spokesman said, "There shouldn't be any ads running on this content and we are working urgently to fix this".
"Until we have confidence that appropriate safeguards are in place, we will not advertise on YouTube and Google", Mars said in a statement to media Friday.
While the exact origin and goal of the videos is unknown, Youtube has responded to outrage over the content by enacting a wave of bans against the most prominent of the account associated with the genre of videos.
"Content that endangers children is abhorrent and unacceptable to us", the Google-owned company said in statement. If you don't know, YouTube Go is a lightweight version of the YouTube with more features such as video downloading and more. Users watch one billion hours of video each day on the site. As with Facebook Lite and things similar to it, YouTube Go is created to cut down on how much data is used by the service, making it ideal for those primarily using limited data plans instead of WiFi or unlimited plans.
Campaigners have warned that pedophiles were targeting the videos posted on YouTube.
But these categories can be misleading. An interesting feature of the app is the ability to share offline videos with your nearby friends and family via Bluetooth and Wi-Fi Direct which can also help them save using up their data consumption.
"We have to accept that under the current model of rapid, instant publishing, content moderation will never be completely ideal", Koene told Wired. The Jolt Journal even tested in several browsers and have been removed.