But regardless, when your potential audience is so angry with you that there's talk of getting the government involved to regulate the game as a mechanism for gambling, trying to play the situation off and sum it up with "pink Vader" is not a good look. We're not financial analysts, so we won't attempt to state definitively if the dip is related, but CNBC noted that Battlefront 2's first-week United Kingdom sales were down significantly from the previous game and that it has failed to enter the Amazon Top 100 list for video games.
Though, Kotaku reports of a player going by Lowberg, who took this further and built a robot to play the game for him.
Whereas to gamers, the controversy surrounding Battlefront II was about price gouging and pay-to-win tactics, politicians saw it differently. That being said, the future of Battlefront II post-launch for Episode VIII: The Last Jedi is in flux. We'll update the story should we hear back. This was never our intention. The predatory economy was created in order to get the most amount of money out of the player in ways that were rightly seen as manipulative and uncompetitive.
Previously, the game developers had tried to placate fans by reducing the cost of unlocking "hero" characters by 75%. The game was later made available for free, but with in-app purchases. "We haven't decided yet", he said.
The threat of government regulation also hangs over the company's head - the State of Hawaii is launching an investigation, and other politicians in both the U.S. and Europe have also started paying attention to EA's loot boxes.
Peter Naessens, general director of the Belgian Gaming Commission, said the regulator is examining whether the rewards are allocated by chance, and whether this might constitute a form of gambling.
We need to consider whether the presence of gambling mechanics like loot boxes and virtual currencies in games may be normalising gambling behaviour in young people. "If you're going to sell a game as a live service, the core game must prove its value to the player community, you can then add MTX opportunities that are constructive toward the play experience with limited or no resistance from the players".
Early estimates based on the pre-release trial period suggested that if a player does not want to spend money on these micro-transactions, it could take close to 40 hours of playing to unlock and play as a hero character like Luke Skywalker. Minors and people with gambling addiction problems are not allowed to play.
Star Wars owner Disney did not immediately respond to a request for comment.