Starbucks on Wednesday, Dec. 6 is opening its biggest cafe in the world in Shanghai.
In addition, Starbucks has included an augmented reality or AR experience for people who visit Shanghai's Roastery.
On Tuesday, Starbucks opened the 30,000-square-foot Starbucks Reserve Roastery Shanghai. According to the announcement, just point your phone at any of the roastery's key features-whether it's the 40-ton copper cask or handmade wooden ceiling-and you'll get a virtual tour of the wonderland.
The Starbucks Foundation and Starbucks China plan to make charitable donations totaling about $20 million, or 132 million yuan, over the next five years to drive social impact in communities across China.
Same-store sales at U.S. cafes were up 2% for the quarter ended 1 October, while sales in China were up 8%. "We can build new stores in China for decades and still have [an] opportunity for growth there".
A view of the new Starbucks Reserve Roastery during a press conference in Shanghai China Dec. 5 2017
"As our first worldwide Roastery, we will take even bolder steps to make this Shanghai location our most stunning store", Howard Schultz, executive chairman of the Seattle-based company, said in a company statement.
Schultz and Starbucks CEO Kevin Johnson made the trip for the opening. Starbucks already operates more than 3,000 stores in the country and 2,000 more by 2021.
In the USA, the company's largest market, there are roughly 15,000 Starbucks locations. The Shanghai Reserve roastery will be the first Starbucks store globally to offer its Yunnan Reserve coffee, a yellow-honey-process coffee from Yunnan, while Reserve-line coffees from approximately 30 other origins will be available throughout the year. There are also various coffee and tea bars, plus wine and craft beer for sale.
The Shanghai Roastery will also be the first of Starbucks' 27,000 locations worldwide, and the first of its kind in China, to seamlessly integrate a real-time, in-store and online customer experience, powered by Alibaba's Mobile Taobao app and the company's augmented-reality (AR) technology.
The roastery, on West Nanjing Road in Jing'an District, is twice the size of its Seattle equivalent.