He's a middle school student from the Knoxville, Tenn., area.
Even though Keaton's mother, recording the conversation, never appears in the video, the pain in her voice is evident as she asks her son about what he suffers at school at the hands of bullies.
"Why do they bully?" he asks at the start of the clip.
'They make fun of my nose. They called me ugly. Snoop Dogg also posted on Instagram alongside a photo of Jones that read, "Say lil Man U gotta friend in me for life hit me on dm so we can chop it up love is the only way to beat hate".
Activist and TV personality Monica Lewinsky had words of encouragement for Keaton... "People that are different don't need to be criticized about it, it's not their fault".
The Facebook video has gotten more than 17 million views and has since been shared more than 350,000 times, with many people praising the courageous boy for speaking out against bullying. UFC boss Dana White shared the message, too. I want to bring Keaton to Vegas and hang out at UFC Headquarters. Perhaps he'll be able to pick up a few ultimate fighting tips if he does pay them a visit.
Keaton's notoriety isn't limited to the sports world, however.
Among the abuse he's had to deal with at his school, Keaton has been faced with jokes about his looks and social status, as well as physical actions such as milk being poured on him and food being forced into his clothing.
What's especially heartening about Keaton's story and how he chose to reach out to family - and subsequently millions of others - is that he spoke up. Walker said that he hoped to raise awareness to bullying in schools.
A Twitter hashtag #StandWithKeaton has been created to support Keaton.