The exact valuation of the deal has not been publicly disclosed, but given that yesterday's report was accurate, $400 million is likely in the right ballpark. "We have exciting plans in store".
Now, Apple can incorporate Shazam's music recognition technology more thoroughly into the iPhone, including its integration with Siri.
Apple announced that it would buy leading song recognition app Shazam in a fresh bid to secure an edge in the intensifying battle of streaming services.
"Shazam is one of the highest-rated apps in the world and loved by hundreds of millions of users, and we can't imagine a better home for Shazam to enable us to continue innovating and delivering magic for our users", Shazam said in a statement.
Neither side would officially say how much Apple had paid, but a figure of about $400m has been reported, less than half the $1bn the app was last valued at when it tapped investors for cash in 2015, The Guardian reports.
Shazam, that reports over one billion downloads, also lets users identify any, TV show, film or advert in a jiffy, by listening to an audio clip or a visual fragment.
After rumors of an acquisition began drumming up last week, Apple's gone ahead and made its purchase of Shazam official. Shazam and Apple Music have the same goal, i.e., they allow users to discover music and deliver music experiences.
Another change to Shazam could appear in the form of a new way to listen to recognised music. The music service is one of the earlier players in mobile music. However, the company did confirm the acquisition and said it has big plans for this affair.
Since it was founded in 1999, Shazam has offered a high-tech solution to listeners' agony over not recognising music on the radio or in shops and bars, letting users identify songs through their phones' microphones. It has millions of users around the world, and it is used on multiple platforms.
The developers have also added more information to songs, as well as the artists performing them.