While Reddit can help Bing provide detailed answers to specialized questions, Reddit co-founder Alexis Ohanian meanwhile said Microsoft complements Reddit with its ability to quantify and analyze the Reddit dataset to deliver useful information through search results on Bing.
Android users will also be able to run Cortana as a launcher soon, both on its own and in a partnership deal with Cheetah Mobile. In addition, Microsoft has included a new feature in Cortana called "skills chaining", which will trigger other functions the virtual assistant can perform for certain requests. Insights uses machine learning to help "identify trends, outliers, and other useful visualizations", Microsoft says. This will help Bing in doling out more advanced and improved search results for its users as it looks to put more heat on its dominant search rival Google.
Bing trails far behind Google Inc.in the search engine market, sitting at less than 6 percent to Google's 81 percent.
Lastly, Microsoft has added some new AI features to make Bing more conversational.
With the rise of fake news and misinformation, one of Bing's main changes is being smarter about the information it displays and becoming more conversational and nuanced. The preview will be opened up to Office insiders this month.
For example, if you buy tickets for an event through Cortana, it will suggest that you also place a reminder about the event in your digital calendar.
While the new features will be rolled out to a limited number of people for testing, Microsoft has its sights set on a much broader user base, making the AI "accessible to every developer and organisation" down the line. Commercial subscribers of Word Online and Office 365 will be able to use this feature in 2018.
As machines get better at reading and summarizing paragraphs, users expect not just a list of links but a quick and authoritative answer, said Harry Shum, who leads Microsoft's 8,000-person research and AI division.
The company has chose to expand this set of AI-powered tools by bringing Cortana to the Outlook mobile app to help users better manage their schedules throughout the day. Outlook will helpfully surface driving and transit directions, along with an ETA based on your current location. At a later date when you need the receipt, business card or screenshot, simply search for a term on the image, such as the name of the restaurant or what you ate, and the receipt will be located, with no need to remember where you stored it.