Previous year bought a raft of innovation to the mince pie fixture, including what are claimed to be the first supermarket vegan pies and gingerbread mince pies, which were highly commended in British Baker's Christmas Stars competition.
The spending splurge saw the Friday before Christmas, December 22, become the busiest shopping day ever recorded with £747 million going through the tills and online.
"With inflation outpacing income growth, shoppers continued to see more of their spending power absorbed by essential items, including food, leaving less left over for buying Christmas gifts".
"Overall supermarket sales increased in value by 3.8%, with an additional GBP1 billion ringing through the tills compared to the same festive period a year ago".
"They tend to lose a little market share compared to earlier in the year as many shoppers return to the more traditional supermarkets in search of old favourites".
Despite this, Aldi and Lidl collectively managed to attract almost one million additional households to their stores in the final three months of 2017.
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Meanwhile, sales at Waitrose and Iceland increased by 2.3 per cent and 2.9 per cent, but its market shares dipped 0.2 per cent and 0.1 per cent to 5.8 per cent and 2.2 per cent respectively.
Tesco performed best of the Big Four supermarkets.
It said that for the three months to December, food sales were up 2.6% but non-food sales saw their worst decline since March 2009 - at the height of the financial crisis - with a fall of 1.9%.
Nielsen's data also showed that grocery spend in the four weeks ending December 30 hit £10.5 billion, a 3.7 per cent year-on-year rise. This was particularly helped by a strong online performance which saw the retailer's average shopping basket increase to just over 16 items.
As of 09:34 GMT, Tesco's share price had given up 1.77 percent to 210.50p, underperforming the benchmark FTSE 100 index, which has climbed marginally into positive territory and now stands 0.29 percent higher at 7,719.09 points.
Morrisons increased sales by 2.1 per cent, with strongest growth coming from ambient and frozen foods, though the grocer's market share fell by 0.2 percentage points to 10.7 per cent. This is against the backdrop of the retailer's continuing strategy of moving away from promotions, selling 5.6% fewer items on offer than during the same period a year ago.
However, Tesco's market share has dropped to 27.5% in the 12 weeks ended December 30, unchanged from the comparable period a year earlier, while Sainsbury's fell to 15.5% from 15.8%, Asda fell to 14.2% from 14.4% and Morrisons fell to 10.2% from 10.4%, Nielsan data showed.
Mince pie sales rose 13.2% to £93m while alcohol was up 5.1% to £3.9bn.
Overall online supermarket sales enjoyed their biggest ever Christmas: up 4.9 per cent year-on-year.