Tens of thousands of fans at a college championship game in Atlanta between the University of Georgia and the University of Alabama booed and cheered has he took to the field for the national anthem. But Trump has refused to back down.
Flanked by stoic-looking ROTC units from the two competing schools, POTUS smiled broadly and waved as he fairly strutted onto the Mercedes-Benz Stadium field, welcomed mostly by cheers in a state he won by 5-plus points in 2016.
The protest came ahead of Trump's arrival at the downtown Atlanta stadium for kickoff between the University of Alabama and the University of Georgia.
Hours earlier, in a Nashville speech, Trump again criticized athletes who kneel during the anthem to protest police brutality.
The Atlanta branch of the NAACP is encouraging those going to the game to wear white and wave white towels if they disagree with the Trump's policies and statements, a move meant to mock conservatives who sometimes call liberals "snowflakes".
Before travelling to Atlanta from Tennessee on Monday afternoon, Trump tweeted, "We want our flag respected -and we want our NATIONAL ANTHEM respected also". He sang a few words as Georgia's Zac Brown Band and a gospel choir performed the anthem.
Trump is the first sitting president to attend a college football game since Barack Obama attended the 2011 Army-Navy game.
The college teams remained in their locker rooms during the anthem.
Whomever said it isn't discernible in the video, but it's safe to say that his sentiment is shared by several players who have watched the national anthem controversy play out in the NFL or generally just don't like Trump's politics. The Tuscaloosa News had reported that he would appear on the Alabama radio broadcast during the game, but that didn't happen. His spokeswoman opened her first press conference this year celebrating Georgia and Alabama - "both in the heart of Trump country" - for playoff victories.