But he warned that about 30 percent of those people may not buy a new iPhone this year which means Apple could miss out on 16 million iPhone upgrades in 2018.
According to Barclays analyst Mark Moskowitz, the company could end up losing more than just the cost of the discount, which the rattled company hurridly announced following claims that it had deliberately throttled discontinued devices via iOS updates. Last month, Apple admitted its software updates (for iPhones 6, 6 Plus, 6S, 6S Plus, SE, 7, and 7 Plus) have intentionally been slowing down many iPhones-all the while insisting this was done for the sole goal of preserving battery life.
Apple's flagship iPhone X has only been on sale for two months, but a larger version is already rumoured to be in the works. "Our August Wireless survey suggests battery drain is No. 1 reason for users to upgrade to new device - therefore, a new battery may deter some upgrade intention", Moskowitz writes in a research note on Wednesday.
This announcement had some unanticipated consequences-namely, the launch of multiple lawsuits against Apple.
"Assuming that the data the battery-monitoring feature shares is helpful and that the battery-replacement program goes off without a hitch, Apple customers will be better informed and have better-functioning iPhones", according to Business Insider. The stock has a market capitalization of $894,860.00, a price-to-earnings ratio of 18.97, a PEG ratio of 1.43 and a beta of 1.23.
Checking your iPhone's battery setting screen can sometimes lead you to a straightforward message reading: "Your iPhone battery may need to be serviced". The offer is limited to the iPhone SE, iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, iPhone 7, and the iPhone 7 Plus.
So, how could Apple have turned this boneheaded move into a positive thing? It defended the move, saying it was aimed at prolonging the life of devices, denying it did so to force consumers to buy a new model.
The company also plans to issue an iOS update early this year that will provide users with details of the health of their iPhone battery, whether it's affecting performance and whether a battery replacement would help performance.
However the handset suddenly sped up again after the battery was replaced.