Earlier this week, H&M apologized for a widely criticized ad, featuring a five-year-old black child model wearing a hoodie with the slogan "coolest monkey in the jungle". It appeared on the British version of the Swedish retailer's online store. Images show merchandise in tangled heaps and toppled security sensors.
An EFF protest against an allegedly "racist" advertisement placed by the global H&M clothing company turned sour when protesters vandalised and looted a shop in Menlyn Park shopping centre.
H&M South Africa did not respond to a request for comment, but its local website carried an apology for the advertisement.
"None of our staff or customers have been injured", H&M said. H&M was forced to close its stores to avoid further damage.
However, a woman claiming to be the young boy's mother slammed ad critics on social media.
The protesters marched around the mall, for close to two hours, chanting songs of protest against H&M.
The image advertising the £7.99 jumper was removed from H&M's USA and United Kingdom websites shortly after the outrage broke and the retailer quickly issued a statement apologising to "anyone it may have offended". It also promised to open an investigation and vowed that such an incident will never happen again.
According to Reuters, the Economic Freedom Fighters protesters have set their sights on six stores in the province of Johannesburg, where they proceeded to drag down displays and toss clothing and other products in the store onto the floor.
"One of the reasons why we, as the Western Cape are supporting our national leadership in terms of this call, is that it is clear that the Western Cape is rife with racism".
On Twitter Saturday morning, Malema wrote: "We will never be told by any fool on how to fight against our oppression particularly those who have never been at the picket lines".