Facebook says it will surface posts from friends more prominently in the News Feed than those from brands and publishers. If Zuckerberg really wants to make Facebook a more hospitable place, he can start by shedding light on one of its most unsettling features. (You should note: They are not lavished with money to do this.) But a larger concern is that you're going to be less involved in the information that makes this community operate.
ISBA, a lobby group for British advertisers, cautiously welcomed the move if it results in the public "feeling less bombarded by poor quality advertising". Facebook says its research shows that users are exposed to more divergent views on its platform than they would be otherwise, but that's hard to verify independently since the company is cautious about providing data to outsiders.
More specifically, the popular social network is planning to change its algorithms and the way they filter the news in our newsfeed so as to primarily show the hangouts of friends and family members and respectively degrade public posts from businesses and the media. CEO Mark Zuckerberg said in a post, "We feel a responsibility to make sure our services aren't just fun to use, but also good for people's well-being".
Zuckerberg said the measure became necessary to prevent public content from overcrowding user's news feed and preventing them from staying connecting with people.
But Facebook's sweeping change on Thursday means none of that content will be able to break through.
Zuckerberg, who notoriously declares an ambitious New Year's challenge for himself each year, said last week that his focus this year would be on "fixing" Facebook's problems, which includes abuse.
Yes, Zuckerberg has already announced changes, such as favoring interaction with family and friends over businesses.
In general, the primary theme Zuckerberg pushed on Friday is that the news feed is going to be more "meaningful". A noble goal, but for them, that means engineering your attention, and they've determined that it's easier to do that if you didn't have to painfully thumb your way past city council meeting coverage or a high school sports score that you were asking to see when you liked this news outlet's Facebook page. Facebook has introduced a series of changes meant to address the problem.
Facebook has previously been criticised for algorithms that may have prioritized misleading news and misinformation in people's feeds.
As we roll this out, you'll see less public content like posts from businesses, brands, and media. For example, live videos often lead to discussion among viewers on Facebook - in fact, live videos on average get six times as many interactions as regular videos. "But those opportunities to get in front of users will be that much more impactful if it's more selective".
The shift comes as experts reported a steep drop in interactions on the site. Travis Parker Martin is the co-founder of Bootkik, a Calgary-based startup that attributes the majority of its growth to its Facebook presence. Many of those publishers don't have the chops to create a loyal audience without an influx of readers or viewers from Facebook.
"Only a few weeks ago, we decided that we might be better served growing our presence on YouTube". Martin said. "This confirms that we will have to pursue other channels".