Either way, the rumor comes as quite a surprise.
For years, a key pillar of Apple's (NASDAQ: AAPL) iPhone pricing strategy has been to sequentially cascade models down to successively lower price points each year following the release of new models.
In other news, insider Daniel J. Riccio sold 15,641 shares of the stock in a transaction that occurred on Thursday, December 7th. The document states "orders for whole unit service inventory of some iPhone 6 Plus models may be substituted to an iPhone 6s Plus until the end of March 2018". He says iPhone X production will wrap up in 2018, and sales may be lower than initially anticipated.
In a word: No. The analyst also believes Apple will introduce a second generation of the iPhone X and a new version called the iPhone X Plus that will offer a larger screen predicted to be 6.5 inches.
You can already start to see the problem. In fact, it would probably put Apple in the awkward position of pricing last year's phone higher than its newer (but non-premium) iPhones. The iPhone X's key features will migrate to the upcoming models. Lastly, the absence of the fingerprint sensor makes the user totally dependent on the FaceID which is slower to use at it includes another step of swiping the screen to unlock the device which is not better than the traditionaly and more secure Touch ID. For those that are hoping that Apple reduces the price tag of the 5.8-inch handset; a pattern that the tech giant normally follows when announcing newer devices, should brace themselves for something entirely different. On the negative side, Kuo believes that sales of the iPhone X could end later this year with the device not performing as well in terms of sales as had been expected.
KGI Securities remains bullish on Apple and its suppliers because of the strong sales of older models such as the iPhone 7 and 7 Plus. Apple may have plans to drop the "X" moniker, and do away with the rest of the iPhone numbering system, too. The iPhone X had a during the holiday shopping season, but that's about it. The total iPhone shipments would grow 10% YoY in 2018.