AMP Stories is still in a developer preview and can take months to flood your search results. For this, Google involved publishers like CNN, Conde Nast, Hearst, Mashable, Meredith, Mic, Vox Media, and The Washington Post to explore this new medium. "Getting these key details right often poses prohibitively high startup costs, particularly for small publishers".
However, having said that, as AMP Stories are a part of AMP Project, they would load up fast on a user's mobile device. With AMP Stories, Google is now giving users more reasons to stay on its search engine and keep on browsing.
Devin Coldewey of TechCrunch writes that "AMP for email is a awful idea", advising: "Not good, Google". AMP has limited specs and Google is caching the content what makes it faster, however, the monetization is limited as the ads are loading slower than the content.
Google Inc.is expanding the capabilities of its open-source Accelerated Mobile Pages framework that's created to make mobile web pages more interactive and faster to load.
The AMP extension in question is simply called Stories.
With AMP stories being hosted on a publisher's website it also means they can last forever on the web, if desired. Essentially, when you search for something from one of the providers, you'll be greeted by a horizontal list of stories that you can tap on. Today, Google announced an extension of the AMP program to include another popular communications medium. The concept is built on the success of stories on social media and uses an interface that will be familiar to Snapchat, Instagram and Facebook users.
Ever since Snapchat first introduced its Stories feature in late 2013, we've seen countless companies try and mimic the same formula with their own services. "While some stories are told best through text, the AMP Project wanted to ensure publishers can invest in new ways of storytelling and engaging readers on the open web", he wrote.
To access AMP stories, visit g.co/ampstories/mashable on your smartphone. Publishers can pick from a library of "flexible" layouts and add interaction mechanisms such as buttons and other UI components.