According to people familiar with the issue, women will have an option to make the first move on all future matches just like they do it on Bumble.
Tinder is taking a page from Bumble's book.
Tinder recently tried to buy Bumble for as much as $1 billion, and, when Bumble swiped left, saying, "No, thank you", they made a decision to introduce the ladies-first option on their own.
Tinder-the dating app is expected to launch a setting that would make it possible for women to only interact with men they choose to message first. Match Group dismissed the acquisition rumors, saying that business is thriving and it doesn't plan to buy anything.
Tinder declined to offer an official comment on MarketWatch's report.
"As a woman CEO running a company that touches millions of women around the world, it's a big priority for me and an area that I'm particularly passionate about", said Ginsberg during an earnings call last week. In 2012, Tinder co-founder Whitney Wolfe Herd left the company to start a more female-friendly alternative after alleging sexual harassment and discrimination.
Is Tinder a completely different app for men and women?
"Giving people the choice versus telling people how to engage is the big difference", said Match Group CEO Mandy Ginsberg, adding that "Often, women don't really want the pressure of kicking off the conversation, but if they want it, that's great". (The case was settled, and she went on to launch Bumble).
When two people match on Tinder, either person can take the first step and initiate the conversation by sending the first message.
Bumble has since grown into a fierce competitor.
The app is built around a chat system that only allows women to make first contact, after which her match must respond within 24 hours.
Match Group's portfolio also includes Match.com, OkCupid, and PlentyOfFish dating sites.