Amazon declined to comment on the report.
Amazon is understood to be mulling an expansion into former Toys R Us sites across the United States as the toy retailer begins its final wind down.
In addition, NPD data shows that 70% of sales through Toys "R" Us were for an occasion like a birthday (23%) or Christmas (34%), and that almost 70% of toys purchased at Toys "R" Us were chosen because kids asked for that specific product or brand.
Additional stores would give Amazon space to showcase its popular Echo line of devices, which run on the Alexa voice-activated platform.
Could Amazon be taking on a number of the vacated Toys R Us stores, now the toy giant is practically gone from the US?
MGA Entertainment confirmed last week that its CEO Isaac Larian and affiliated investors are a bidder for the Toys "R" Us Canada operations.
"While the market will recover, impulse buying in-store and destination trips to reward children with a special toy or gift that once occurred at Toys "R" Us may never be recaptured", Pasierb said in a public statement on Monday in response to the bankruptcy news.
Toys "R" Us, meanwhile, may live on in some form.
"Many of you asked what our plans will be and all we can say is we spent the last six months working on a sustainable model to bring back KB Toys the right way so it can compete with not only the big box stores but on-line as well", Kassoff said. The company's acquisition of Whole Foods past year added 450 locations and it's also opening a small line of bookstores and expanding its line of cashless convenience stores.