Hogg took aim at the host's show, "Ingraham Angle", after she taunted him on Twitter on Wednesday, accusing him of whining about being rejected by four colleges to which he had applied.
Hours after Ingraham's initial tweet, Hogg published a list of her biggest advertisers and asked his social media followers to spring to action.
Ingraham apologized for her remarks on Thursday after Hogg had urged his followers on Twitter to apply pressure on sponsors of her program, "The Ingraham Angle". Here's Hogg's tweet along with a response from Hulu ...
Within 24 hours, several companies responded - among them the pet food brand Nutrish and the home goods retailer Wayfair - announcing on Twitter and in media interviews that they would pull their ads from the show. Though not specifically mentioned in Hogg's initial tweet, Office Depot, Jenny Craig, Expedia, StitchFix, Johnson & Johnson and Atlantis, Paradise Island resort have also dropped Ingraham.
Ingraham, who hosts one of Fox News's highest-rated talk shows, leaves in the midst of controversy and boycotts.
For his part, Hogg appeared on CNN and refused to accept Ingraham's apology, noting that the gesture was just a reaction to losing her advertisers. "We also believe Americans can disagree while still being agreeable, and that the free exchange of ideas within a community, in a peaceful manner, is the cornerstone of our democracy". The #GrabYourWallet campaign reported that Johnson & Johnson has also pulled its ads from the show. After Sean Hannity supported Alabama judge Roy Moore in his campaign for the US senate, five companies removed their ads, including Keurig.
Of course, O'Reilly's situation previous year was far different and a way bigger controversy than Ingraham's at this moment.
"The decision of an adult to personally criticize a high school student who has lost his classmates in an unspeakable tragedy is not consistent with our values", stated Wayfair. "Laura Ingraham would not exist without corporations enabling her to exist on the air".
But a TripAdvisor spokesperson said Ms Ingraham's original comments "cross the line of decency".
Once again brands are orchestrating a mass exodus from Fox News; this time it is host Laura Ingraham who has propagated a brand safety situation.